Digital marketing is the promotion of products or brands via one or more forms of
electronic media and differs from traditional marketing in that it
involves the use of channels and methods that enable an organization to analyze
marketing campaigns
and understand what is working and what isn't – typically in real time. Here
are the essential ingredients of a digital marketing strategy, and they will help you plan manage and optimise your
digital media.
1. Know What You Want (& Set the Objective)
2. Analyse Your Past (& Learn From Your Mistakes)
3. Remember Who You’re Talking to (& Speak Their Language)
4. Identify Your Means (& Stick to Your Budget)
5. Make the Plan (& Don’t Stick to It)
Digital marketing is becoming a priority for businesses around the world because more
people are using the internet. There are the essential ingredients of a digital marketing
strategy, and they ... Digital doesn't have enough people/budget given its importance. Digital
media is fast becoming a favorite with marketers. By 2017, digital advertising
is estimated to be worth $171 Billion, accounting for more than a quarter of
global advertising spend. This represents a 70% increase from current levels.
In the US, ad spend on the Internet overtook all media except broadcast
television in 2011.
So here 10 reasons why you may need a digital channel strategy
-
You're directionless
-
You won't know your online market share
-
Existing and start-up competitors will gain
market share
-
You don't have a powerful online value
proposition
-
Know your online customers well enough
-
You're not integrated
-
Digital doesn't have enough people/budget given
its importance
-
You're wasting money and time through
duplication
-
You're not agile enough to catch up or stay
ahead
-
You're not optimizing
So get Advance your digital marketing skills with great
courses that teach you digital marketing strategy and tactics. Author =Eric Leduc Florida
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