Friday 13 January 2017

Digital marketing Promotion | Eric Leduc Florida | Marketing



Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn't – typically in real time. Here are the essential ingredients of a digital marketing strategy, and they will help you plan manage and optimise your digital media.


1. Know What You Want (& Set the Objective)

2. Analyse Your Past (& Learn From Your Mistakes)

3. Remember Who You’re Talking to (& Speak Their Language)

4. Identify Your Means (& Stick to Your Budget)

5. Make the Plan (& Don’t Stick to It)


Digital marketing is becoming a priority for businesses around the world because more people are using the internet. There are the essential ingredients of a digital marketing strategy, and they ... Digital doesn't have enough people/budget given its importance. Digital media is fast becoming a favorite with marketers. By 2017, digital advertising is estimated to be worth $171 Billion, accounting for more than a quarter of global advertising spend. This represents a 70% increase from current levels. In the US, ad spend on the Internet overtook all media except broadcast television in 2011.

So here 10 reasons why you may need a digital channel strategy

-          You're directionless
-          You won't know your online market share
-          Existing and start-up competitors will gain market share
-          You don't have a powerful online value proposition
-          Know your online customers well enough
-          You're not integrated
-          Digital doesn't have enough people/budget given its importance
-          You're wasting money and time through duplication
-          You're not agile enough to catch up or stay ahead
-          You're not optimizing
So get Advance your digital marketing skills with great courses that teach you digital marketing strategy and tactics. Author =Eric Leduc Florida

Saturday 7 January 2017

Marketing Trends to get your Brand Awareness - Eric Henry Leduc



Here at the latest trends in digital media and technology and how they will impact marketing in 2017.
-          Marketing Automation
-          Content Marketing
-          Big Data
-          Mobile Marketing
-          Conversion rate Optimization
-          Social Media Marketing
-          Search Engine Marketing
-          Wearables
-          Online PR
-          Paid Search Marketing
-          Communities
-          Internet of Things
-          Partnershiops including affiliate and co marketing
-          Display inc Programmatic
So The digital advertising space is complex and oftentimes opaque. Its functionary, Ad Tech, is a conduit intended to drive transactions within milliseconds, provide valuable data and piece together a nuanced Web of prospective partners and technologies. Things move fast and are always changing.
So Here the look at the latest trends in digital media and technology -Eric Leduc Florida